Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.
Creating engaging, entertaining visual content can reduce training costs and boost morale—and even solidify your status as a workplace influencer. Here’s how to produce pieces that resonate.
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
As video becomes a more important format for digital marketers and PR pros, it’s vital to stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling.
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Content creators might be hesitant to invest in sleek productions, but it’s never been easier to craft a compelling visual piece. Here’s how to jumpstart your efforts.
To grab your audience’s attention, shoot a how-to video, attend an event, or answer a slew of frequently asked questions.
Start by establishing your goals for the piece. After sketching your outline, craft a story that’s compelling, concise and crystal clear.
These traffic-driving content pieces can turn readers into customers if you create and distribute them appropriately. This guide offers insight for getting the most out of your data visualizations.
Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’
Some top-performing creations help educate an audience about how to use a product or service. Here are tips for producing your own helpful how-to.
