In a new report from the Institute for Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications.
You don’t need fancy equipment or a red-carpet extravaganza to capture compelling content. Just make a plan, trust and empower your team—and bring an iPhone.
Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign.
How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.
Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.
No matter what size your budget, you can have a lasting impact with a well-crafted video. Here’s how the city’s tourism team created enduring visual stories.
From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options.
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging. However, it calls for creativity and a bit of tech savvy.
Whether you seek to highlight execs’ expertise or reveal their personal side to employees, authenticity is crucial. Here’s how to play to their strengths and wow your audience.
