The Consultant Is In

Tom Corfman

3 common mistakes in headlines and ledes — and how to avoid them

Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make.

Bob Zeni

Artificial intelligence apps show promise, but pitfalls remain.

Jim Ylisela

Today, fewer communicators get to work for a tough editor who helped them work hard to get it right.

Janet M. Stovall and Kim Clark

Two well-known DE&I experts offer a framework for deciding which issues to address in a new book.

Julie Baron

How do your comms stack up? Many ask but few find out.

Tom Corfman

It’s time for you to think about journalists the same way baseball players think about pitchers.

Tom Corfman

To be successful, communicators must develop sources of information within their organizations. The movie shows what that takes.

Tom Corfman

Requesting anonymity is one thing, but don’t open your mouth until you get it.

Tom Corfman

Environmental, social and governance investing is getting beaten up on all sides, but you can help.

DeNesha Tellis

Bolstering your internal communications is especially important now. Here are three ways to do it.

Bob Zeni

Tales from the front — or, rather, the back — of the budget year.

Jim Ylisela

Follow Ragan Consulting Group’s tips for good quotes and submit them to its “Quotes That Don’t Suck” contest.

Tom Corfman

Corporate communicators can learn a lot from a master of long-form stories.

Tom Corfman

CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there.

Jim Ylisela

Buckle up: Your to-do list just got bigger.