The Consultant Is In

Jim Ylisela

4 ways for communicators to take a beat and slow down

Communicators are fried. Too much, too often, too fast. Here’s how to dial it back.

Tom Corfman

The work of these award-winning journalists provides great examples of the craft.

Tom Corfman

Stay on the road with these three tips gleaned from Lewis’ writing.

Jim Ylisela

7 steps on your post-assessment to-do list.

Tom Corfman

Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance practices.

Julie Baron & Tom Corfman

Now more than ever, employees want to know what the company is doing — and why.

Tom Corfman

The Wall Street Journal offers lessons on how to compose a written portrait that resonates.

Jim Ylisela

Brand journalism showcases your expertise while delivering timely news to your many audiences.

Tom Corfman

In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.

Tom Corfman

Literary editor Robert Gottlieb, who died last month, showed that good editing is more than rewriting copy.

Julie Baron & Tom Corfman

Managing change in tough times begins with keeping the information flowing to employees.

Tom Corfman

Avoiding the legal pitfalls of Chat GPT requires close reading of the content.

Jim Ylisela

Big issues loom for communicators, including the state of the profession. Buckle up.

Tom Corfman

A more active role will turn your communications department into a news-breaker.

Tom Corfman

Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.