American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
Many of the problems facing communicators trying to connect remote teams can be addressed with a regular, on-demand audio program.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Engaging employees is crucial for long-term success, according to these communications leaders.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.