Kate Callan
5 ways to make your social media content sparkle in 2021
Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?
Social Media
Ragan Insider Robby Brumberg
Predicting the future of communication, adding color to your copy, ditching jargon
Enjoy fresh inspiration courtesy of NASA, and reconsider best practices on engaging tired, remote workers.
Beki Winchel
How ‘Time’ uses captivating visuals to make a splash on social media
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
David Brodie
Is Clubhouse the next big social media platform?
Here’s what communicators should know about the latest digital craze, as more and more users sign on.
Robby Brumberg
Crisis comms lessons from Texas’ winter storm debacle, how to boost morale and more
Grab some communication takeaways from Jen Psaki, and learn a painful lesson from a terrible Black History Month idea.
Beki Winchel
3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Ted Kitterman
Calculated risk: Social media strategy in 2021
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
Ted Kitterman
What COVID-19 taught us about empowering frontline employees
The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook.
Beki Winchel
5 Instagram lessons from the Office of the Director of National Intelligence
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.
Beki Winchel
4 digital content takeaways from BET’s ‘Super Bowl Gospel Celebration’
The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.
Hugh Braithwaite
Amid a subdued Super Bowl week, brands call a marketing audible
As the pandemic continues to hammer the economy–and profoundly alter fans’ plans for this year’s big game–companies are adjusting ad plans accordingly.
Logan Trautman
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Beki Winchel
Twitter to fight misinformation through crowdsourcing
The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news.
Ragan Insider Ted Kitterman
5 lessons on activating celebrity superfans
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
Ragan Insider Ted Kitterman
What Facebook has learned about leading and engaging remote workers
A Facebook leader shares insights, both from her own company and from others who use the Workplace from Facebook platform, on reaching hybrid, dispersed teams.
