Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
And communicators are doing a lot more of it, too.
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.
The electric car company may have closed its press shop, but the communications function remains vital.
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.
Experts from Facebook offer a masterclass on live video, virtual presentations and keeping remote employees feeling inspired.
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will hook new audiences.
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.
When it comes to bolstering your reputation, what platforms, content types and messages will pack the biggest punch?
