How companies are failing social media managers—and wasting crucial talent
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.
Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.
Glean the lessons learned after Facebook communicators transformed two annual in-person summits into outstanding digital offerings that drove connection and trust.
See how companies are making a splash with this new ephemeral content feature on the loved (and loathed) “bird app.”
Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget.
Follow this guidance to make your profile shine amid a sea of bland content.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.