The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
A new download offers a digestible roadmap for success.
A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.
Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.
The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.
Be sensitive, learn the rules and lingo, and focus on patients.
For the next generation of communicators, female initiative and mentorship has made all the difference.
E.W. Scripps’ Kari Wethington and Beth Welter share why—and how—internal and external communications teams can collaborate better.
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion.
