As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum.
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
Check out this year’s impressive list of finalists.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
A media watchdog warns PR pros against working with misinformation sites.
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
