In an event hosted by the Diversity Action Alliance and the Museum for PR, leaders from across the U.S. share their experience as Black PR pros and their hopes for the future.
This year, emphasize humanity and emotion-packed storytelling, produce authentic, raw video, and lean on core values.
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
From the biggest agencies to the smallest shops, workers are any company’s most valuable asset. Here’s how to make them feel like they belong this year.
When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show.
PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
What’s driving the disconnect with younger audiences? Here are some underlying themes.
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
