Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.
The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR
With 96% of Apple users opting to not share data with marketers and ad delivery algorithms, the PR and marketing world is facing big changes.
Some in the industry are ready to jump ship if they can’t keep the flexibility they have come to treasure and rely upon during the pandemic.
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
The explosive soccer imbroglio offers plenty of prescient takeaways for messaging maestros. Not least of which: Don’t infuriate or alienate your fans.
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to comms pros of all stripes.
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
Experts share their inspiration and advice for finding earned media success in the coming year.
The early PR industry, like all areas of American life, benefited greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.
