Kristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
PR
Ted Kitterman
Video: FleishmanHillard’s Adrianne Smith on what makes inclusion authentic
The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.
Matthew L. Moseley
‘I Want You’—How Uncle Sam helped invent public relations
A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
Ted Kitterman
How Bojangles engaged NYC media to grab the national spotlight
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Ted Kitterman
10 tools PR pros have turned to in 2021
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
Ragan Insider Ted Kitterman
As the NFL returns to the field, Lincoln Financial Group shows how to join the action
The firm, which owns the naming rights for the Philadelphia Eagles’ stadium, is using its gridiron connections to boost brand loyalty.
Brian Pittman
3 tips to win the content wars with PESO
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
Jeff Grappone
5 ways your organization can highlight workforce development on Labor Day
As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.
Ted Kitterman
Is your pitching unethical?
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Ragan Insider Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Robby Brumberg
How LifeWorks rebranded itself during COVID-19
Get practical, helpful insights from a pandemic-era corporate rebrand case study.
Sally O’Dowd
For BOK Financial, words matter as much as the numbers
A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.
Bill Novelli
If words matter so much, let’s find better ones
Bill Novelli, co-founder of Porter Novelli and former CEO of AARP, shares five tips for how communicators can use their work to improve public discourse and encourage civility.
Brian Pittman
3 tips for irresistible email pitches
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
Kathryn Arnold
3 PR lessons from the run up to the Tokyo Olympics
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
