The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
With exploding audience numbers, the digital audio format offers big upsides for organizations eager for thought leadership clout and earned media hits.
Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.
Whooshkaa CMO Noor Hammad shares how the popular digital audio format can be used to engage remote employees and make important messages stick.
Mind these tips to track the progress and ROI of your audio program.
Many of the problems facing communicators trying to connect remote teams can be addressed with a regular, on-demand audio program.
From identifying your purpose to measuring your results, these pointers will get you up and recording to reach your audience through this increasingly popular channel.
This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.
