Nonprofit Communications

For messaging success, make your donors feel heroic, keep it uplifting and show tangible proof of your results.

Your small budget doesn’t have to get in the way of your big plans.

Do you dream of making a successful jump from news to nonprofit communications? This advice will help.

ChildFund International has a slightly different message for consumers this Mother’s Day, but you’ll have to be fluent in moving images to decipher it.

Benevolent organizations can always use help raising awareness and funds. Here are methods for putting the live video streaming app to work toward those goals.

Letting your non-charismatic CEO narrate or failing to consider your target audience can doom your effort and waste lots of time, money and energy. Don’t fall into these common traps.

What can Amazon.com and the digitization of medicine teach the health care industry about innovation—and communication?

As priorities shift, two studies find communicators in the sector are banking heavily on websites and email campaigns, and Instragram is making headway among social media platforms.

Organizations including Oxfam, the British Red Cross, and Charity: Water went beyond the typical request for donations.

It’s not easy getting people to part with their money to help strangers half a world away, but inspiring benevolence is a great first step. Here’s how charity: water did just that.

Enticing donors to contribute to your academic mission or other laudable cause requires a deft touch, starting with selecting its name. Make it banner-worthy.

The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.

The essentials: Mobile devices and contest entries, the once and future EdgeRank, and #meh.

Operation Smile, the National Wildlife Federation, and Heifer International are changing the world—one pin at a time.