Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
