Mobile

In December, the mega-brand dropped the 99-cent charge for its iFood Assistant app, and what it lost in revenue it gained in reach.

Texting, apps and QR codes are just a few ways to engage with your audience. Here are the best ways to use them.

Allrecipes.com placed ads with QR codes in a downtown Los Angeles transit station for riders to find a recipe for that night’s meal.

Twenty-two percent of American adults would rather forgo brushing their teeth than give up their cell phone, but the phone they love so much may be the cause of their demise.

A smartphone is a viable substitute for a real digital video camera when an impromptu shoot presents itself, expert Paolo Tosolini says, but the devices have their limitations.

Customers who check in at one of the drugstore chain’s 8,000 locations through Facebook or Foursquare get messages directing them to products, offering coupons, or informing them of donations.

A new Pew report reveals why you should start building a mobile strategy into your communications plan if you haven’t already.

Android users browse Web more frequently than iPhone users. Surprised?

You know someone who owns an iPhone—you may even have one of these devices. So, which type of user are you? What about your friends?

From a blood transfusion teaching tool to a Facebook-like site for patients, the hospital group is placing more information in the hands of its people.

Employees should use their own phones for work, says the international association of cell phone service providers.

The classics publisher enables users to search for books, post about them to Facebook and take a quiz.

You don’t need to spend big bucks; implement these low budget tips today.

The paper’s confusing startup screen has led to its two-star rating in Apple’s iTunes store.

Postal Service launches barcode promotion to attract growing mobile audience.