Mobile

Use large fonts, compose concise subject lines, and don’t bury the call to action.

Use original photos, experiment with Photoshop’s ‘Save for Web’ feature, include captions and make sure your pictures display seamlessly on any screen size.

Smartphone use continues to grow, but a lack of cellular infrastructure keeps the tested technology of the ‘beeper’ a go-to device for medical professionals.

Technology has made pretty much everyone a potential cinematographer. The issue is quality. Follow these guidelines to make the most of your opportunity—and avoid common mistakes.

Here are the seven questions you must ask and answer before launching an internal app for your employees.

This year’s shopping holiday garnered significant attention for brands. Many saw increases in digital engagement as well as in-store sales. Here’s a roundup of notable offerings.

As Thanksgiving approaches, the company has added texting to its marketing menu. Could the Pilgrims digest food safety tips on social media?

You’re puzzling about new ways to reach everyone from the boardroom to the production floor. The answer is in your hands—or, rather, theirs. Consider an app for their handheld devices.

Four in five users say they have visited a business while playing the game. Here’s what you should be doing to ‘catch ’em all.’ (Sorry, we couldn’t resist.)

As more and more organizations communicate with employees via mobile devices, it’s helpful to take a look at what the law and good old-fashioned ethics say about employee privacy.

Almost all of today’s workers own a smartphone or tablet—and probably both—so download this primer on mobile outreach, and keep it handy. It’s essential for reaching on-the-go staff.

As smartphones become almost ubiquitous, marketers must be judicious in how they package text and visuals for consumers. That means, in part, shedding a few obsolete notions.

What your audience wants and what you’re giving them are probably very different. It’s time to close the gap—or risk having your latest breakthrough land in the trash.

As the use of smartphones grows among consumers, organizations must tailor their marketing efforts accordingly. One recent study suggests adopting four key approaches.

Get tips on mobile strategy, from reaching out-of-office workers to measuring your results, when you download this new FREE guide.