Robby Brumberg
Savvy tips on media relations, executive comms and employee morale
Follow this guidance to garner good coverage and stir positive morale amid a bonkers business landscape.
Media Relations
Ted Kitterman
5 lessons from The Preakness’ virtual press event
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Ted Kitterman
Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Dustin Siggins and Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Tara Parsell
How the pandemic is transforming media relations
With remote work on the rise and seemingly here to stay, are best practices for reaching out to reporters changing as well?
Ragan Insider Ted Kitterman
What Tesla’s move to eliminate its PR department means for the industry
The electric car company may have closed its press shop, but the communications function remains vital.
Beki Winchel
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Roula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Tori Simmons and Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Andrew Graham
How to get crucial data from your media list
Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.
Jonathan Rick
2 of the biggest blunders people make when talking with reporters
If you want to speak with the media, then you need media training.
Gregg Castano
The secret to earned media coverage during COVID-19
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
Stephanie Quilligan
How to develop winning virtual roundtables
Just because you can’t gather in person doesn’t mean you can’t conduct a fruitful meeting.
Abby O' Connor
