Sally Ann O'Dowd
What communicators can learn from the White House press secretary
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Media Relations
Joy Knowles
Don’t be a #PRFail: 5 common pitch fumbles to avoid
What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Maddie Nance
5 tips for keeping your career moving during COVID-19
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.
Courtney Baumann
How to score a podcast interview for your exec
With exploding audience numbers, the digital audio format offers big upsides for organizations eager for thought leadership clout and earned media hits.
Joe Livarchik
Giving thanks for journalists and local news outlets in a difficult year of reporting
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Ted Kitterman
Report: Communicators must embrace new skills for earned media success
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
Robby Brumberg
How to craft a winning media relations strategy
April Kaull of West Virginia University shares how to gain coverage, trust and traction in a chaotic news environment.
Beth Haiken
4 tactics that will grab reporters’ attention
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
Tori Simmons
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Ted Kitterman
What is the future of the press release?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Samiha Fariha
4 media drop strategies to bolster your marketing campaign
Newsjack a national day, promote your CSR program, and don’t forget about radio.
Brian Pittman
8 trust indicators to look for in the outlets you pitch
A media watchdog warns PR pros against working with misinformation sites.
Joy Knowles
Thorny challenges comms pros are facing amid COVID-19 uncertainty
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
