Brian Pittman
3 tips for irresistible email pitches
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
Media Relations
Kathryn Arnold
3 PR lessons from the run up to the Tokyo Olympics
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Robby Brumberg
How Wyndham Destinations is weathering the COVID-19 crisis
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Lou Hoffman
How to conduct scintillating, illuminating interviews
Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill.
Ragan Insider Ted Kitterman
4 tenets for earned media success
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Ragan Insider Ted Kitterman
6 openings to avoid when pitching reporters
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
Ragan Insider Ted Kitterman
For communicators in a crowded news environment, focus on the ‘why’
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.
Matt Schwartz and Conor Febos
What communicators can learn from the European Super League debacle
The explosive soccer imbroglio offers plenty of prescient takeaways for messaging maestros. Not least of which: Don’t infuriate or alienate your fans.
Ragan Insider Robby Brumberg
Inside Monster’s nimble, data-driven comms shop
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Sally Ann O'Dowd
What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report.
Michael Layne
10 top media relations trends for 2021
For those looking to earn coverage in the coming year, here are some developments you must follow.
Ragan Insider Ted Kitterman
How PR pros can be allies for beleaguered reporters in tech and beyond
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
Nicole Franco
3 common #PRFails that journalists want you to stop right away
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
Robby Brumberg
A venerated communicator shares hard-won wisdom from a remarkable career
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.
Ted Kitterman
8 rules to follow for media relations in 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
