Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
Diminishing newsroom staffing and the demands of a 24-hour news cycle make face time with a journalist a rarity. These key queries can make your encounter rewarding.
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
Tell a story. Make news. Work as a team. As Trump calls for the establishment of a Space Force, we consider comms lessons beyond this world.
The media company recently sold its California publications, including the Los Angeles Times. The new owner says he ‘always thought Tronc was a silly name.’
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.
Johna Burke, senior vice president at BurellesLuce, calls the practice “a mythical creature.” Everything is public record, she warns. Hear more of what she has to say.
