Ragan Insider Russell Working
6 reasons comms—not IT—should ‘own’ the online newsroom
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Media Relations
Ragan Insider Ragan Staff
These five types of pitches could earn you an award
Enter PR Daily’s 2019 Media Relations Awards to see if your announcement, influencer, trend, visual or product-focused pitch stands out. Enter by the early-bird deadline on March 8.
Ragan Insider Brendan Gannon
Infographic: What editors want in a guest post pitch
Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets.
Ragan Insider Rocky Parker
12 recent AP style changes
Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates.
Ragan Insider Ragan Staff
How to get your PR solution in front of the right people
Leave our PR & Media Relations Conference with a pocket full of new leads.
Ragan Insider George Bradley
5 steps for cultivating relationships with editors
Sending an email with a cheery ‘Hi, Sam,’ at the beginning rarely works—especially if the target’s name is Phyllis. Do your homework, be genuine, and stay flexible.
Ragan Insider Ragan Staff
Show off your media relations efforts
We want to see how you’ve successfully landed placements in magazines, digital publications and more. Enter PR Daily’s 2019 Media Relations Awards. Save $50 when you enter by the early-bird deadline on March 8.
Ragan Insider Ragan Staff
Announcing PR Daily’s 2019 Media Relations Awards
Share your media relations strategy and the powerful stories you were able to tell. Enter PR Daily’s 2019 Media Relations Awards.
Ragan Insider Ronn Torossian
3 tips for focusing your media pitch
A vague, meandering press pitch won’t knock any reporters’ socks off. Consider this guidance to make your point, and make it clear.
Ragan Insider Jessica Lawlor
5 secrets for tailoring your PR pitch for TV
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Ragan Insider Chris Harihar
5 tactics for cultivating media relationships
Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche.
Ragan Insider Russell Working
How the buzzwords media outlets use can inform your pitch
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Ragan Insider Beki Winchel
Odd pitch about ‘gender-reveal’ lasagna goes viral
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
Ragan Insider Hila Shitrit Nissim
How to use video in your media pitch
Adding a visual element to your pitch could provide the extra oomph it needs to grab journalists’ attention. Here’s how to strike a delicate balance.
Ragan Insider Elizabeth Harmon
3 things to consider when pitching op-eds
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
