Ragan Insider Baptiste Brethenoux
5 steps for building a relevant media list
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
Media Relations
Ragan Insider Jonathan Rick
4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Ragan Insider Carrie Watkins
Why content marketers shouldn’t overlook niche outlets
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
Ragan Insider Richard Lorenzen
3 tips to help your pitch pop
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.
Ragan Insider Ragan Staff
3 reasons you should enter PR Daily’s 2019 Media Relations Awards
Show off your expertise by March 8 and save $50 per entry.
Ragan Insider Jennifer Post
How journalists and PR pros expect to be treated via email
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
Ragan Insider William Comcowich
Why and how to use an editorial calendar for pitch planning
Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.
Ragan Insider Frank Strong
How PR pros can fight growing media relations difficulties
Industry insiders report that media relations is getting harder, but big benefits remain for those who cut through the noise. Here are some tips.
Ragan Insider Christina Hennessy
9 steps for working with journalists
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Ragan Insider Domenica D’Ottavio
10 journalist responses that offer lessons for PR pros
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights.
Ragan Insider Alex Haslam
When and how to follow up your PR pitch
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
Ragan Insider Robby Brumberg
Want your pitches to land? Take cues from Ragan editors and other experts
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
Ragan Insider Robby Brumberg
Census: 6 PR pros for every journalist
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who can tell compelling stories.
Ragan Insider Lisa Rinkus
Why communicators should enlist the help of proofreaders
Clean, accurate copy is crucial for your credibility—and career. How about baking a quality-control fee into your efforts and hiring an editor?
Ragan Insider Christina Hennessey
How bridging puts your media interview back on track
Don’t let the interviewer dominate the conversation. Here’s how to regain control in the heat of the moment.
