Ragan Insider Neil Patel
Takeaways from Ronan Farrow for building your personal brand
Communicators can derive key career lessons from the award-winning New Yorker writer. Consider these three essentials.
Media Relations
Ragan Insider Ted Kitterman
Epstein puff pieces put focus on PR and pay-to-play publishing
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Ragan Insider Delaney Kline
How to add personality to your pitch
Writers and PR pros can develop deep, lasting relationships if early interactions go smoothly. Here are some tips to strengthen these ties.
Ragan Insider William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Ragan Insider Bill Byrne
5 tactics for developing relationships with journalists
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Ragan Insider Rachael Revesz
8 ways to build a relationship with freelance reporters
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Ragan Insider Alysha Light
6 potent tips for nailing media interviews
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Ragan Insider Christina Hennessey
4 easy steps for being a great podcast guest
As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity.
Ragan Insider Beki Winchel
Report: 83% of journalists use Twitter—but most still want email pitches
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Ragan Insider Adam Fisher
How to handle media interviewers that ask for guarantees
When responding to a crisis, the public wants to know for certain that mistakes won’t be repeated. Here’s how to navigate this sticky situation.
Ragan Insider Tim O’Brien
4 ways to maintain your media relations skills
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
Ragan Insider Anya Khalamayzer
How PR pros can elevate positive news stories
Some reporters are keen to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
Ragan Insider Tina McCorkindale
Study: Journalists a top source for providing accurate news
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Ragan Insider Paul Maccabee
How to successfully pitch podcasts
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.
Ragan Insider Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
