Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Here’s how communicators can bolster their business acumen in 2021.
The week’s essential content and fresh industry pickings for those dedicated to employee well-being.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your measurement and brand reputation efforts.
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
The week’s essential content and fresh industry pickings for those dedicated to employee well-being.
Determine the scope of your plan, then evaluate your past pieces. After gathering candid employee feedback, craft your strategy.
Industry pros offer their most informed prognostications for the top trends in the well-being space in the new year.
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
