Robby Brumberg
How to ensure your email engagement thrives instead of dives
Let PoliteMail data be your guide to a more fruitful and effective strategy in a post-pandemic environment.
Measurement
Ragan Insider Robby Brumberg
The demise of the annual performance review has been greatly exaggerated
The classic employee evaluation tactic has fallen out of fashion in recent years, but a new survey shows companies can’t quite quit them.
Katrina Gill
4 reasons your company needs a communications audit
What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.
Bob Martineau and Philip McGowan
How to make a compelling case for your ESG program
When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.
Tony Silber
Collaboration technologies are changing the nature of internal communications
At companies where messaging platforms have taken hold, employees (and communicators) rely on them more often than on traditional methods, according to Ragan’s 2021 Communications Benchmark Report.
Robby Brumberg
Survey: Who’s responsible for DE&I programs and progress?
New data reveals gaps in and accountability for inclusion initiatives. Also, find out which types of trainings companies are prioritizing amid an ongoing reckoning on race.
Aron Tzimas
Using TikTok in your content strategy and proving ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
Robby Brumberg
Curating the week in wellness July 19–July 23, 2021: The downsides of ‘checking in,’ top financial goals for women, and more
The week’s essential content and fresh industry pickings for those dedicated to employee well-being.
Ray Schultz
6 crucial digital marketing trends to follow
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
Ted Kitterman
How to measure the trust that today’s audiences require
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Tony Silber
Workplace Wellness Insider’s 15-item guide and checklist for wellness ROI
Follow this guidance to prove the worth of your work.
Tony Silber
The guide to connecting well-being to business metrics
If your execs are skeptical of the bottom-line benefits of engagement, suggest they write a $19,000 check every time someone heads toward the exit.
Ragan Insider Robby Brumberg
Inside Monster’s nimble, data-driven comms shop
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Ragan Insider Bart Donda
6 steps to a robust comms audit
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Ragan Insider Katie Delahaye Paine
How to measure your organizational authenticity
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
