Tom Corfman
Turning numbers into compelling stories
Just add people, color and examples.
Measurement
Sean Devlin
It’s time to rethink how you measure the impact of your communications
The Barcelona Principles remain an effective framework to help you determine what is and isn’t working.
Sean Devlin
OkCupid’s global head of comms on using data to inform your comms strategy
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Ragan Staff
How to set effective internal comms benchmarks
You must be able to identify your strongest — and weakest — communications strategies.
Justin Joffe
VIDEO: How Santander is rethinking DE&I benchmarks, inclusive hiring and employee engagement
Ragan’s Justin Joffe spoke with Santander’s Eric Battle about the bank’s internal DE&I work.
Marji Sherman
How to prepare for the big updates coming to Google Analytics in 2023
You might think you have time, but it’s important to start the process now as it is not as simple as just turning on a switch.
Brian Pittman
How to ‘speak CEO’ with your measurement strategy
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Justin Joffe
These are the biggest challenges to measuring comms, Ragan survey says
We asked communicators in the 2022 Communications Benchmark Report what obstacles are impeding their measurement strategies. Here’s what they said.
Ted Kitterman
How to avoid writing bad survey questions
Use these best practices for polling to better measure the effectiveness of your messaging.
Ted Kitterman
Here are the top media monitoring tools, according to Ragan survey
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
Ragan Staff
How to get the resources you need for successful internal comms
The first step to getting more is showing an ROI on what you already have.
Ragan Staff
3 tips for executive dashboard design
How to create simple, clean metrics dashboards that executives want to look at.
Ragan Staff
Why it’s so critical to measure your internal comms
Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.
Ragan Staff
How to use data to tell communications stories to leadership
Demonstrating your success as a communicator can be stressful. Learn how to build a dashboard that will tell your stories to leadership.
Justin Joffe
How to help managers beat communications burnout
Employee comms leaders share tips for supporting overwhelmed managers.
