Measurement

Is your social media campaign actually successful? Re-evaluate it with one (or more) of these methods.

Experts in measuring communications effectiveness reveal the major blunders they see their peers making.

For PR and social media specialists, a malleable metric of success.

It’s hardly neurosurgery, but it does take some initial effort and ongoing diligence. Then, it’s all about impressing your boss.

Let’s look beyond the buzzwords and focus on the essentials.

Clarifying your measurement terms is an essential first step toward gauging the efficacy of your efforts.

Livestrong, a charitable foundation for cancer patients, engages its audience with name recognition and an outlay of about $25.

Communicators weigh in on what to assess, and how best to assess it, in the ever-changing social media cyberscape.

The ‘Barcelona Principles’ codify measurement; now, the trick is getting universal buy-in.