Don’t dwell on how much traffic your blog gets or how many followers you have. These are among the metrics you shouldn’t waste time measuring.
In the first installment of a series on measurement, the author explains how to make sure your boss or client is satisfied with your measurement efforts.
The queen of measurement lays out what you shouldn’t waste your time with, and what to stop ignoring.
There’s no magic bullet for success so stop searching. Here’s how you can improve your approach.
That’s one of 10 things you should expect this year, according to measurement guru Katie Paine. Find out what else awaits you.
What to expect when you are expecting measurement.
Follow this step-by-step guide to not only make measuring social media easy, but effective.
It doesn’t have to be an arduous process. Follow this guide and you can have a plan in place today.
Ready to prove that there is such a thing as social media ROI? Use these proven examples to make your case.
Use this measurement quartet to determine whether your content is ‘working.’
There is no set amount that every company should allocate to measuring PR efforts, but these questions can help you determine the budget that’s best for you.
Why is that you keep hearing about how you can quantify ROI, yet still feel stuck? Maybe these reasons are holding you back.
Likes don’t mean engagement, and sentiment might not matter. Read on to make sure your measurement strategy isn’t built on fiction.
Metrics you can apply to blogs, Twitter and Facebook.
