A look at the people who tackle PR and social media measurement, personified by characters from Harry Potter, The Great Gatsby, and other works of literature.
From reference materials to classics to inspiring page-turners, this list has it all.
Avoiding measurement won’t make it go away. Follow these tips to ease the pain.
Aspiring metrics mavens, listen up! These are the courses you’ll need, whether you’re pursuing an undergraduate degree or continuing your education.
Brands will ditch silos, focus on the customer, and connect results to business goals, Katie Paine says.
It’s this author’s pet peeve. Don’t be so quick to discount clips—nor attack the person who suggests they matter. Measure what you can, and move on.
Things can get a little muddied when it comes to unique visits, cookies, and tracking traffic. Here’s some help.
Your guide to understanding the lingo to get what you want. Hint: ROI is not synonymous with results.
They would never admit to it, but most companies don’t have the right tools, can’t make sense of the data, or are afraid of what the data might say.
A foundation breaks down exactly how it measures social media. Its plan shouldn’t look much different than yours.
Print this out and tape this checklist from measurement guru Katie Paine to your desk.
Use this handy checklist to create a targeted, easy-to-manage measurement plan.
The author believes in the power of data, but not at any cost. Here’s why.
In an excerpt from new book, measurement guru Katie Paine walks you through the steps you should take before implementing any measurement program.
Dismissing measurement is both harmful and confusing. Here are four reasons why it’s crucial to quantify our efforts.
