There are three types of metrics and one crucial formula that will help you evaluate your online efforts—and justify your role in your organization.
You’re not the only communicator intimidated by data. Here are the biggest obstacles organizations face when collecting data, and how to understand the numbers to bring in more business.
A manageable plan to deal with the pressure to become data-driven.
Our health care editor measures the return on investment of waking up and starting the workweek. Grab a blindfold, some hot cocoa, and an abacus.
From information overload to ‘Stupid Data’ to ignoring your colleagues’ collective expertise, there are pitfalls inherent in relying on metrics and factoids. How many of these do you see in your workplace?
What you and your agency need from a measurement tool probably isn’t the same as what other pros need, but one of these gauges ought to help.
The Barcelona Principles are the PR industry’s newest measurement guidelines. Here’s how to apply some of them to your next campaign.
Trying to convince an organization to sign you up to write white papers, create a blog or shoot videos? Here are some ideas for proving your ROI.
A checklist to help you implement the new PR and social media measurement standards.
Do you miss reports of your company on TV? Monitoring tools allow you to track coverage—and respond—especially when facing negative coverage.
You can create content that is compelling and draws eyes while also raising your company’s search engine rankings.
It’s not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.
Do you need a little more from Google Analytics? A custom-made dashboard might do the trick. Here’s how to set one up.
Are you ready to see if all your hard work on the company’s social media profiles paid off? Measurement queen Katie Paine offers her tips.
A Ragan/NASDAQ survey reveals: Measuring social media is a priority, PR pros favor gauging outcomes over outputs, and 45 percent of companies spend less than $5,000 on measurement.
