Measurement

Ragan Insider   |  Katie Paine

5 horror stories of bad data

From widely varying approval scores to inflated ‘impressions,’ we look at realm of lies, damn lies, and statistics. So, shed that prom dress and start mining relevant numbers.

Ragan Insider   |  David Zaleski

5 metrics that will soon fade away

Comments don’t reflect the quality of a piece of content, and TV is veering from its longstanding role to more of an Internet-hybrid role. Measurement focus must change, too.

Ragan Insider   |  Mihaela Lica-Butler

10 ways to measure PR results

ROI from public relations campaigns often manifests itself in intangible ways. You can’t gauge something unless you can identify it. Here’s what to look for.