How to use your website to measure PR
PR measurement doesn’t always have to be so complicated. Check out what your website—and Google Analytics—is telling you.
PR measurement doesn’t always have to be so complicated. Check out what your website—and Google Analytics—is telling you.
Impressions don’t cut it in PR measurement at the fast-food chain. What matters is proving one’s impact.
You probably monitor open and click-through rates, but have you ever calculated the price of each email you send? Find out what other metrics you should be tracking here.
How do you measure the effectiveness of your Google+ business page tactics? Start with these five approaches, and use the accompanying cheat sheet to track your success.
This infographic lists what you need to measure and the tools you need to do it.
Insufficient tools are the biggest obstacle to internal communications measurement, this expert says. Do you agree?
Metrics are crucial in the online marketing world, so peruse these offerings for help with wrangling that elusive information.
Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.
From widely varying approval scores to inflated ‘impressions,’ we look at realm of lies, damn lies, and statistics. So, shed that prom dress and start mining relevant numbers.
Comments don’t reflect the quality of a piece of content, and TV is veering from its longstanding role to more of an Internet-hybrid role. Measurement focus must change, too.
Ask yourself these questions to determine whether your social media efforts are helping your organization achieve its goals.
Your upper-tier executives crave numbers. Here’s a primer on how to accommodate them.
Even the folks behind PBS’ post-Edwardian drama worry about measurement. Hear how PBS tracks social media, and why ROI isn’t the best metric.
ROI from public relations campaigns often manifests itself in intangible ways. You can’t gauge something unless you can identify it. Here’s what to look for.
Vanity metrics, like advertising equivalency and media impressions, may be the scourge of PR measurement, but this PR pro argues that, for the CEO’s sake, they may be necessary.