The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
The magic metric executives want to see? Doesn’t exist. They want information that moves the organization forward.
If you want the higher-ups to read and respect your findings, make sure you have these components.
If clients or management ask any of these questions, you aren’t measuring your work effectively.
There’s a lesson PR pros can learn from campaigns. If your efforts don’t prompt a change in behavior, it’s time to rethink your strategy.
This best practices guide will boost your PR measurement, with case studies from Adobe, McDonald’s USA, and Roche.
ROI has its merits, but your brand outreach calls for different metrics. Here’s what to gauge, and how.
Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.
Not all metrics are equal. The three on this list aren’t worth your time.
A third of organizations don’t measure the internal emails they send, a PoliteMail/Ragan survey reveals. But most plan to change that, hoping for insights into how well they’re doing.
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
Stop wasting time on content marketing tactics that don’t bring results. This infographic reveals which types of content work best, and the metrics you should track.
Ever wonder why the boardroom ignores you? You have no credibility without measurement.
It’s time to dispel some glaring misconceptions about this form of measurement. Here’s where you have it wrong.
