Measurement

Different clients and projects require creative approaches to finding ways to gauge success.

Marketers, PR pros and other communicators can do better than the Magic 8-Ball. Here’s how to cultivate information and use it to your competitive advantage.

Online engagement has other, more significant benchmarks, including depth of visit, time spent on your site and return trips to view your content.

You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.

You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.

More and more experts are rejecting the generic page view in favor of other metrics that gauge audience involvement with Web content. Here are three you should try.

Analytics and metrics are increasingly important for your success. Check out these helpers to make your professional life easier.

As you plan and develop your metrics, these essential factors must play an integral part for your data to be relevant and steered to the proper people.

This infographic from Onboardly shows that metrics truly matter when they can be tied to real results, short-term and long-term.

It’s tempting to twist data into the results you want, but doing so won’t help your organization get ahead. Beware these measurement traps.

The advertising value equivalent metric relies on an array of variables, including the declining worth of advertising in print media.

Your benchmarks should be consistent, relevant to your leaders and based on enough data to be meaningful. If they aren’t, consider this advice.

According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.

PR pros know that how to write a readable PR report hardly gets mentioned compared to how to write a press release or a story pitch. Katie Paine fills that big gap step-by-step below.

It’s now possible to measure exactly the effect of social media on your bottom line. Follow these steps to find out what your social media campaigns contribute to ROI.