It does you little good to find out in December that your efforts last February went awry. For the health of your organization, you’re far better off taking your comms temperature frequently.
The occasional poll to see how staffers like the new features in your newsletter isn’t enough anymore. Check out these metrics to see whether your messaging is working.
Only 50 percent of social media marketers say metrics inform their strategies, and a mere 21 percent of content marketers measure ROI. If this sounds like you, this infographic can help.
Measuring the ROI of your efforts can be tricky, but these steps can help you figure out what works and what doesn’t, as well as proving their worth to the higher-ups who set budgets.
Measuring the ROI of your efforts can be tricky, but these steps can help you figure out what works and what doesn’t, as well as proving their worth to the higher-ups who set budgets.
New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here’s how.
The author identifies common fallacies about gauging the return on investment for PR and social media efforts.
Mere wordsmithing doesn’t address the essential puzzle of how to measure the efficacy of campaigns, the author asserts.
So, you’re not a ‘math person.’ Too bad. Metrics are essential these days. Fortunately, three simple methods can provide important numbers without making you numb.
So, you’re not a ‘math person.’ Too bad. Metrics are essential these days. Fortunately, three simple methods can provide important numbers without making you numb.
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
The increasing refinement of the analyses of big data will change PR eventually. But how will this happen? Here are four scenarios as imagined by a practiced proponent of PR measurement.
Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.
