Setting metrics and gauging success require almost as much creative thinking as the campaigns themselves. Try these approaches to gauge where you are and to chart your path forward.
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
Proving the value of your PR programs is challenging. Here are three common blunders to avoid when presenting your results to top executives.
To align your work with the Barcelona Principles, you should get to know this interactive metrics protocol. It’s not the easiest interface, so here’s some help in getting started.
Bogged down in approvals and other time-consuming tasks? A free guide explains how to carve out time.
Whether it’s juggling several reporting tools or educating staff on how to analyze results, communicators everywhere face steep measurement challenges. Here are some of the most common.
Videos guide viewers through a journey—from initial brand awareness through customer conversion to advocacy. Try these techniques to gauge their efficacy every step of the way.
Measuring your work is essential, but on a hectic workday, it’s easy to push metrics to the back burner. This handy checklist will keep you focused and on task.
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
Up your PR game using BuzzFeed’s measurement mindset, which adjusts depending on content type, desired audience behavior and changing consumer tastes.
To begin with, frame it as gathering data for making smarter business decisions, rather than as justification for your own existence.
Google Analytics is a wonderful way to track your website’s page views and visitor experience, but another option might serve your organization better.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
