Measurement

Is your measurement in a rut? Rethink what you’re tracking, eliminate ancillary stats, and focus on extracting insight.

Public relations professionals should take a page from our advertising cohorts and start documenting the cost-benefit analysis of campaigns.

If measuring your strategies and tactics doesn’t thrill you, know that gathering data and making sense of analytics can help you know how much ROI your work produces. Here’s how to start.

To inform your top bosses—and future campaigns—report in a concise, candid and consistent manner, whether your PR results are good or bad.

A substantive public relations strategy should incorporate significant investment in quantitative and qualitative data.

The number of people who see (or who might have seen) your message is irrelevant when it comes to gauging PR success.

There’s plenty of debate about how to quantify public relations efficacy. Here are what five experienced pros look for.

It’s high time for public relations practitioners to put the kibosh on the ad value equivalency metric, the author vehemently asserts.

Evaluating results from videos goes far beyond just counting the number of views. Try these in-depth approaches.

Affect, a PR firm, wanted to show what it had accomplished for a client. It proved it generated $1.1 million in revenue. Here’s how.

Those in your organization’s corner offices have little time—and even less patience—for excessive data and overwrought reports. Here’s how to trim the fat and deliver the ROI.

Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.

You should be measuring your success throughout the year—not a month before it ends. Here’s why.

Rethink how you measure the success of your PR campaigns—join us in Miami for the PR Measurement Conference.

Some personalities are ready-made for this vocation, but you can cultivate traits and habits to help you distill data and bring them to life through storytelling. Here’s what you should know.