From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
Become a data analytics expert by participating in this hands-on conference in May.
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
Here’s what you should be tracking to prove ROI and meaningful results.
Want to know your fellow communicators’ measurement preferences, obstacles, successes and more? Tell us yours, and we’ll take the industry temperature and send it along to you.
Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement.
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
What gets measured gets managed—and funded.
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
Execs want ROI for just about every penny. Tap these metrics to show your value.
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
It’s essential to gauge your work against consistent standards. Here’s expert advice on how to benchmark like a champ.
