Ragan Insider Ronn Torossian
Where CMOs are spending their budgets
How are marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.
Measurement
Ragan Insider Neil Garrett
3 ways to measure your internal podcast’s impact
Set measurable, meaningful objectives, and present substantive results to win executive buy-in.
Ragan Insider Ted Kitterman
Meredith’s Jill Davison: ‘No better time for us to have an impact’
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
Ragan Insider Russell Working
IBM expert: Comms pros must become data scientists
Communicators must embrace their role as strategists, storytellers and scientists to succeed. Data is at the heart of it all.
Ragan Insider Amanda Clark
6 meaty content marketing metrics to monitor
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Ragan Insider Katie Delahaye Paine
Unclear on execs’ business objectives? Set your own, and start measuring
You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
Ragan Insider William Comcowich
Analytics make TikTok more attractive to marketers
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
Ragan Insider Erika Heald
Why overarching KPIs are crucial for your mission and brand
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
Ragan Insider Emma Haddad
How to prove your PR prowess and progress to leaders
Industry pros say proving ROI to top executives is–or at least should be–your chief concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.
Ragan Insider Diane Schwartz
From Communications Week, insights into gauging PR’s true value
Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.
Ragan Insider Brian Pittman
It’s budget time: 3 tips to show social media’s value
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
Ragan Insider Katie Delahaye Paine
How to show top bosses your value
It’s crucial that every communication initiative have merit and meaning. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
Ragan Insider Katrina Gill
Answering the 3 most-asked questions about employee surveys
The author, a veteran researcher, breaks down sample sizes, stratified samples and response rates to help you gather the most accurate information about your workplace and staff.
Ragan Insider Brian Pittman
4 mistakes that will doom your communication audit
Analysis of your messaging is a great idea—unless you’re winging it or you’re just going through the motions to appease your boss. Other blunders can undermine your efforts, too. Have a look.
Ragan Insider Dave Manzer
How communicators can tap Google Analytics for measurement
Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process.
