Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and aggravation.
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.
The big bosses who dole out money for projects need more than your say-so. Come armed with hard data and a solid business case, enlist a strategic ally, and be judicious about your timing.
It’s going to be a wild ride. And with all the stories communicators can expect to compete with, it’s going to be more crucial than ever to know how to get in front of decision-makers.
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
Prep your team—and your budget—for an increased focus on social responsibility and greater integration across departments.
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV.
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
