Marketing

Ragan Insider | Ted Kitterman

PR pros set the stage of the next phase of crisis response

Engaging employees is crucial for long-term success, according to these communications leaders.

Ragan Insider | Beki Winchel

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

Ragan Insider | Ted Kitterman

How the YMCA is responding to COVID-19

The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.

Ragan Insider | Beki Winchel

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.

Ragan Insider | Beki Winchel

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.

Ragan Insider | Beki Winchel

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.

Ragan Insider | Keith Zakheim

How to adapt your crisis response for COVID-19 and beyond

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.

Ragan Insider | Beki Winchel

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.

Ragan Insider | Roula Amire

How are you giving back during this crisis?

Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.

Ragan Insider | Beki Winchel

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.

Ragan Insider | Beki Winchel

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.

Ragan Insider | Ted Kitterman

How PBS is navigating the COVID-19 crisis

The television network that serves 330 member stations around the country offers some key insights on how to prepare your organization for crisis and adapt to changing work requirements.

Ragan Insider | Beki Winchel

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, and more.

Ragan Insider | Beth Thompson

Why longform content no longer performs

In a rapidly changing media environment, and amid the constant disruption of the COIVD-19 crisis, it’s more important than ever to be brief.