The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.
The promo show must go on–even amid COVID-19 chaos. Here’s how to tastefully sell with tact and empathy.
Here’s a roundup of the week’s crisis communication news for communicators.
The company has created a campaign to encourage “front yard cookouts,” tying in social media to bring people together amid social distancing and isolation—and to feed families in need.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
The best writers are also designers. Here’s how to help your copy have some wow factor.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.
