Ronn Torossian
5 brands struggling to connect with millennial consumers
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Marketing
Ted Kitterman
Dickies embraces ‘digital-first’ approach in global campaign
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
Ragan Insider Ted Kitterman
Why brands must focus on their relationship to consumers’ needs
Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Sue Spaight
Why and how to infuse more empathy in your health care marketing
Caring for your fellow human beings is also what happens when you put the consumer first.
Hugh Braithwaite
How Campbell’s conquered holiday marketing
Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.
Christy Hiler
5 keys to navigate vexing workplace discourse
Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations.
Jim Ewel
Beyond the buzzword: Make agile marketing hum with these 4 crucial shifts
Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.
Samiha Fariha
4 media drop strategies to bolster your marketing campaign
Newsjack a national day, promote your CSR program, and don’t forget about radio.
Thomas Wachtel
3 marketing pitfalls to plan for
Build failure into the plan, determine potential obstacles, and always prepare for the worst.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Kat Wawner
4 changes in advertising that communicators should know
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Brit Booth
3 ways to protect your marketing budget
Try these tips to consistently prove the worth of work.
Ragan Insider Beki Winchel
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Ragan Insider Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
