Ragan Insider Ben Myall
2021 trends CMOs are watching
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
Marketing
Ron Stefanski
How important is YouTube for brand marketing in 2020?
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Tina McCorkindale and Mark Weiner
What messages are sticking in 2021?
Tina McCorkindale of the Institute for Public Relations and Mark Weiner of Cognito Insights offer up insights from their data dive in this ongoing series about the future of PR and messaging.
Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Ragan Insider Tiffany Delmore
6 ways to prevent 2021 budget cuts
Show off data that supports crucial business goals, reference the competition, and don’t be shy about using freelancers.
Eric Morley
5 tips for more effective brand communications in 2021
Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.
Telly Wong
A U.S. marketer’s guide to celebrating Lunar New Year
This massive, mega-holiday should get some attention from communicators. Here’s how to observe the occasion.
Tiffany Guarnaccia
How to maximize your company rebrand for 2021
Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.
Ragan Insider Ted Kitterman
The winners and losers from Super Bowl LV: Brand edition
With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
Beki Winchel
4 digital content takeaways from BET’s ‘Super Bowl Gospel Celebration’
The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.
Hugh Braithwaite
Amid a subdued Super Bowl week, brands call a marketing audible
As the pandemic continues to hammer the economy–and profoundly alter fans’ plans for this year’s big game–companies are adjusting ad plans accordingly.
Ragan Insider Ted Kitterman
5 lessons on activating celebrity superfans
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Jim Ylisela
Are we over-communicating COVID-19?
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
Emily Gagnon
6 courses to bolster your comms credentials
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
