You don’t have to be James Bond to spy on your business rivals. Just make good use of BuzzSumo, Google Alerts, Twitter lists and local newspapers.
As users question their attachment to social media, marketers and PR pros don’t want to lose this valuable tool to speak to their audience. Try these tactics to maintain consumer trust.
Viewers’ eyes stop registering images that are too frequently repeated. Try these tactics to get around your audience’s psychological shortcuts.
Concerned you don’t have the staff or skills to add videos to your marketing strategy? Consider these options to put this potent communications tool to work for your organization.
What can the classic show about four women conquering all through friendship teach today’s communicators? Here are four lessons that stand the test of time.
You’ve graduated and earned a job; the hard part is over, right? Not so fast. These tips will help ensure you’re prepared on day one. Plus, check out our roundup of other current openings.
The fast food chain offered female customers its chicken fries in pink boxes, dubbing them ‘chick fries’ and charging $1.40 more. The move follows the Pink Tax Repeal Act.
Draw inspiration from this diverse collection of pithy, punchy marketing teasers.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Want to work for the worldwide leader in sports? You could, if you land this week’s featured position. Plus, check out our roundup of other current openings.
The social media platform surveyed communicators asking questions regarding their priorities, goals and more on the channel. This guide provides a peek into their biggest concerns.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
Industry professionals are always seeking ways to make their jobs easier and more efficient—but most report having trouble keeping pace with cutting-edge innovations.
As these moving images grow in popularity, companies are finding innovative ways to add them to online content and customer interactions. Here’s how to tap into this internet fad.
Dip into some strawberries and cream, pour yourself a Pimm’s cup and enjoy tennis at its finest. Plus, check out our roundup of other current openings.
