Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics?
Focus on the bottom line, enhance hard numbers with qualitative context, and prioritize consistency across channels.
The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…
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It can be hard to take a risk after years of success, but the legendary filmmaker epitomized why it’s important to keep changing. Here’s why you should never stand still.
Many purchases are rooted in consumers’ emotions, so why not tap into their unconscious leanings? Here’s how this science can help guide everything from packaging to price points.
Is the popular question and answer platform a good fit for your messaging goals? Consider these insights.
Supporting a cause could help you earn brand loyalists and lead to higher revenue. Here’s why the marketing tactic can be beneficial for organizations.
A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.
The music awards show had many commercials featuring the industry’s biggest talents, and fans took notice. What does this ebullient response indicate about preferences in 2019?
Find out which skills help you stand out in a crowded job market, then check out our list of current job openings.
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’
Are you considering changing it up in 2019? Here are some reasons to tap the brakes before ripping up your old style guide.
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.
On social media, many applauded the message of the minute-long spot. Others questioned the wisdom of spending $5 million on a commercial amid industrywide staff cuts.
