Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity.
Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
