The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech realm.
The pageantry, the passion and the global reach all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Are you making new connections with your efforts or just burning through contacts and ruining your sender reputation? Here are crucial steps to take when emailing this year.
Emerging technologies are just the beginning. Look for shifts in the way we approach consumers, as well as a broader approach to CSR objectives and methods. Buckle up.
Work to become a trusted source of helpful industry information, get over the fear of asking for advice, and don’t be shy about refreshing old content.
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Find out which content trends will ascend and what tactics are nearing an end.
Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
What are the biggest changes and trends that will hit the industry in the coming year? Marketing leaders share their forecasts in this handy infographic.
Pinpoint its value to your specific audience, keep it clear and concise, and experiment with infographics and other formats.
The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.
