Ragan Insider Rahul Varshneya
The marketer’s guide to writing content for Gen Z
Keep pieces pithy and poignant, and demonstrate your commitment to privacy.
Marketing
Ragan Insider Ted Kitterman
What communicators should consider when planning a career move
You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.
Ragan Insider Ted Kitterman
Report: 83% of millennials want brands to align with them on values
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
Ragan Insider Ted Kitterman
Infographic: The state of video marketing for 2020
How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.
Ragan Insider Brian Pittman
Q&A: Recode’s Eric Johnson on podcasting’s power (and pitfalls)
This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.
Ragan Insider Melissa Burns
7 tactics to make the most of pay-per-click marketing
Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and aggravation.
Ragan Insider Ted Kitterman
How to find the best PR and marketing candidate
The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.
Ragan Insider Mary E. Miles
Angling for an industry award? Follow the lead of Oscar nominees
Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?
Ragan Insider Robby Brumberg
Infographic: A month’s worth of fresh content ideas
Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.
Ragan Insider Robby Brumberg
Health care marketing trends for 2020—and beyond
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.
Ragan Insider Ted Kitterman
Infographic: 7 tips for expanding your email list
Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.
Ragan Insider Ronn Torossian
How TikTok plays into influencer marketing
The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up.
Ragan Insider Beki Winchel
4 ways engagement was Super Bowl’s marketing MVP
As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial.
Ragan Insider Hailey Thompson
Consumer trends that will help communicators in 2020
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
Ragan Insider Christina Miranda
A crucial marketing takeaway from ‘The Princess Bride’
You might not have to infiltrate a castle, but decision-making is essential to your success. Some seemingly ‘inconceivable’ solutions may actually be your Miracle Max-type remedy.
